“if I were asked to say what is at once the most important production of art and the thing to be most longed for, I should answer, a beautiful house; and if I were further asked to name the production next in importance and the thing next to be longed for, I should answer, a beautiful Book. to enjoy good houses and good books in self-respect and decent comfort, seems to me to be the pleasurable end towards which all societies of human beings ought now to struggle” – William Morris